 |
| Final logo in colour, and solo tone black and white |
Client: Sofiya Make-Up Artist
This is a simple and iconic logo for a freelance make-up artist. The overall look is simple, elegant, sophisticated and aesthetically pleasing.
The choice of font gives out that feel of elegance, and the icon of the eye corresponds well with the font.
There is also a hidden core element within the logo which makes it more conceptual. The white negative space which represents the reflection in the eye, silhouettes the contour of a women’s face. This is not recognizable at first, however can become clear if the viewer spots it. Therefore the icon becomes more memorable due to this clever integration.
The logo can work both in colour and monotone. Also the icon can be transferred across the business’s marketing material and tangible assets such as uniform print, bag prints and so on.
No comments:
Post a Comment