Coldwood Community Foundation_Logo Design

This was a logo project created for Coldwood Community Foundation, unfortunately it never got used but I thought I’d share it anyway.
Coldwood is an integration of Coldhurst and Westwood areas of Oldham bringing communities together.

The logo mark is the 2 letter O’s in the word combined together to form a infinity symbol in representation of both the community’s coming together, each area being represented by a letter ‘O’. The symbol is then added further with an imagery of 2 people within the symbol, a sign of bonding and togetherness look and feel.

The colour green was used to create a friendly and approachable look and feel. The use of lower caps creates a friendly and gentle feel to the logo.

These are 2 other concepts that were less successful:

Concept 02

Concept 03

Concept_02

Similar to first concept, but the words Coldwood and Community joining up to represent area and community integration.  The tree symbolises growth and environment.

Concept_03

This concept has a more hidden meaning.  I utilized a dandelion to represent community, as a single dandelion has a large number of single strands which makes the dandelion.  Like individuals in the area makes up the community.  Dandelion also represents freedom, as they float in the open area freely, sky is the limit.  They also freely land and the seeds grow where they fall.  This symbolises Coldwood planting seeds for the community grow together.